Meet Our Team

Laura Crawford
Partner, The Archeus Group
Growth Strategist & Acquisition Entrepreneur

Laura Crawford leverages two decades of executive creative leadership to transform and scale service-based businesses with intention and impact. With an MFA in Media Design and a background spanning brand marketing, product strategy, and UX innovation, Laura blends deep creative insight with data-driven business acumen.

She has led global design teams across enterprise SaaS, automotive, and real estate, driving measurable growth and category innovation. Her experience guiding AI-infused user experiences and launching high-performing brand platforms gives her a unique edge in repositioning legacy businesses for the future.

Through The Archeus Group, Laura seeks to acquire and grow businesses in industries where design, operational excellence, and customer experience intersect—like landscape architecture, kitchen and bath, and specialty design-build services. Her thesis is rooted in care, creativity, and long-term value creation.

Delna Balsara is a seasoned creative executive and strategic partner at The Archeus Group, where she brings a design-first mindset to Acquisition Entrepreneurship. With an M.S. in Industrial Design and a 20-year track record leading multidisciplinary teams, Delna specializes in transforming service-based businesses into brand-driven, experience-focused market leaders.

Her expertise in brand development, team leadership, and customer experience design is especially potent in verticals like landscape architecture, pool and hardscape design, and kitchen & bath remodeling—industries where quality, aesthetics, and trust drive differentiation. She applies design thinking and operational strategy to elevate acquired businesses, modernize customer journeys, and unlock long-term enterprise value.

Delna’s leadership is key to Archeus’ thesis: growing legacy service companies with care, creativity, and intention.

Delna Balsara
Partner, The Archeus Group
Growth Strategist & Acquisition Entrepreneur

Our Mission

To acquire, thoughtfully lead and grow small service-oriented businesses that are rich in culture and craftsmanship. We aim to honor the legacy of each business while infusing modern systems and thoughtful design to unlock their next chapter.

Our Values

People First

Relationships are everything. We honor the culture, customers, and craftspeople who make a business great.

Design as Strategy

Design isn’t a luxury—it’s a lever. From customer experience to team culture, good design drives good business. It’s a tool to elevate operations, experience and value.

Legacy Matters

We invest in building resilient companies that are meant to last generations. We’ll grow thoughtfully and keep the spirit of the business alive.

Design Thinking as a Blueprint for Business Growth

As career creative executives, we’ve spent over 20 years applying Design Thinking to solve complex business challenges—shaping products, brands, and systems that grow companies from the inside out. This same mindset makes us uniquely positioned to buy, operate, and scale service-based businesses.

Design Thinking principles align with acquisition entrepreneurship by:

Empathizing with people with a user-first lens to improve services and retention
Identifying pain points through system-level thinking to streamline processes and unlock capacity
Designing thoughtful, scalable solutions in a culture of creativity that empowers teams
Testing, iterating, and delivering value through strategic branding to elevate reputation, value, and revenue

We don’t just buy businesses. We build better versions of what already works—with care, intention, and creativity.

Investment Criteria

We look to acquire and grow service-based businesses rooted in craftsmanship, creativity, and culture. We believe the most enduring companies are built not just with capital—but with care.

From pool design studios to boutique builders, we partner with businesses that transform space and experience. Our role is to preserve what makes them special while guiding them into their next chapter—with modern systems, thoughtful design, and an unwavering focus on people.